It's an ad for Bain de Soleil (French "for sun bath"), a suntan lotion promising the type of tan all the women of St.-Tropez on the French Riviera have. The deeply tanned, exotic "Frenchwoman" in the ad is actually Kriss Ziemer, an American model. Below is a black-and-white photo showing her . . . not so tanned.
Kriss Ziemer was an enthusiastic Bain de Soleil spokeswoman, as this 1988 article from the Chicago Tribune attests, but she was hardly a foolish sunbather. She made it a point to keep her skin healthy and her tanning in moderation.
After all, she needed to tone it down a bit for photos like this:
She didn't need a bronzing tan to look like a goddess. :-)
Oh yes, her agency history. Kriss Ziemer was associated with the Zoli modeling agency in New York and the Atlanta-Miami agency L'Agence before moving to Wilhelmina in the mid-eighties . . . with a brief intermezzo at the Reinhard agency in Philadelphia.
No Paris agencies, though . . .
Always loved her in the Bain de Soleil ads.
ReplyDeleteHaha..Awesome memories!!! This ad was everywhere as I was growing up...Magazines, Television...Even now, I think it's an amazing ad. 😎
ReplyDeleteAwesome ad campaign with this one!!! I grew up watching the ads in magazines and television commercials...Fond childhood memories..
ReplyDeleteYes she went to San Marcos High
DeleteDid Kriss get her start with the La Belle Modeling Agency in Santa Barbara, CA & did she graduate from San Marcos High School in Santa Barbara, CA?
ReplyDeleteAs far I as can find out, I believe the answer is yes to both questions.
ReplyDeleteGreat commercial with s very catchy song
ReplyDelete